If you are an owner of an e-commerce business, selecting the right e-commerce platform plays a vital role in transforming your business. An Ideal e-commerce platform should be highly agile enough to deliver fast, immersive and engaging shopping environments for its customers.
An e-commerce website is not limited to “add to cart” and “Buy Now” button; there are many other processes like inventory management, accounting tools, Customer management tools, marketing tools, and plenty of other tools that are involved with its back end. Along with that, an e-commerce solution must also have an immersive UI to display your products to win over customers. Having a platform that complies with the above-mentioned advantages will surely raise your online store to the next level!
But which platform should you choose for your online store to get the above-mentioned benefits? If you are puzzled about choosing a platform for your e-commerce website, Magento is what you should go for. According to the latest reports, almost 80% of all e-commerce websites in the world are built by using this framework, Magento is often considered as one of the giants in the e-commerce industry. Plenty of e-commerce businesses have boosted their sales and enjoyed a significant rise in their online revenue with this platform. However, is it right for your business? To answer that, here are some of the top 10 reasons to choose Magento for your ECommerce website.
1. Easy to modify and customize
For some reason, If you plan to revamp your products or change your business process completely. Being a highly flexible platform, Magento will give you the added benefit of endless customization. Along with that, developers will find it highly easy to modify and customize based on your changing business requirements. Apart from being highly customizable, it offers high scalability. From startups to even large enterprises can leverage on Magento as their viable e-commerce solution. This means that if you use this platform right from the start, you won’t need to worry about migrating your e-commerce site to another platform when you scale up your business.
2. It’s open-source!
The major advantage of this framework over its competitors is that it is open-sourced. Magento is built using PHP and other open-source tools which makes it highly adaptable to fit varying project requirements and customer demands. Being open-source also means increased customizability, enhanced performance, and deep security for merchants and developers.
3. Great community support
The increased popularity of Magento had resulted in a huge community of e-commerce developers, consultants, designers, store owners, and merchants all over the globe. Having a great community of developers will ensure your platform to remain secure, up-to-date, reliable, fast and secure. You could get even more and greater community support if you choose the community edition of Magento as it has got the greatest and active development community for e-commerce platforms. As a result, if you encounter any problems during your e-commerce development project, you are assured to get more support and help as there are plenty of skilled e-commerce developers to solve problems.
4. Third-party integration
While other e-commerce platforms offer limited integration with third-party components, Magento offers seamless integration with third-party plugins and extensions, which reduces the development and deployment time of your online store. You can easily integrate third-party software that is essential for your business needs including payment gateways, ERPs, CMS, and APIs. What’s more interesting is that many of these third-party tools are free to use.
5. It’s highly flexible
With Magento, you have the flexibility to choose a plan according to the requirement and size of your e-commerce business. Magento provides its solutions to all types of businesses from small startups to large enterprises. Small businesses can get this platform at a highly affordable price.
6. It’s SEO-friendly
SEO is a pain in the neck for most of the e-commerce business owners. Because of this issue, the developers at Adobe (Magento is a product of Adobe) have built this platform with SEO in mind, so your store admin can effortlessly optimize product descriptions and pages.
7. Highly Secure
Magento is definitely the most secure e-commerce platform that is available today. To give its users a highly secure experience, Magento regularly provides the latest patches and security updates for your e-commerce platforms. Because of this, your online store will be less prone to suspicious activities like Phishing, Spamming, and theft of customer data.
8. Mobile Friendly
Nowadays, a fair share of internet users make their purchases on mobile devices. So it is highly important for every e-commerce business to choose a mobile-friendly e-commerce platform. Magento offers loads of tools for optimizing your online store for mobile devices. With Magento, developers can build a mobile site without much hassle and will deliver the best mobile experience for its users. This will have a positive impact on your sales and most importantly it could lower your bounce rate.
9. Easy checkout
When compared to other e-commerce platforms, the check out process in Magento is easy as pie. Before checkout, you can enter your email address and if it is found in a database, you can hasten the checkout process without having to re-enter your personal info.
10. Hassle-free inventory management
Inventory management has become a hassle-free process with the latest version of Magento(2.3.0 ). The new version comes with a Multi-Source Inventory (MSI) that will help you to boost the operational efficiency of your e-commerce business by managing inventory across various physical locations.
Is Magento Right for your online store
Are you planning to launch an online store, we highly recommend Magento for your ecommerce website. It’s flexibility, community support, and SEO-friendliness, make it stand out from other e-commerce platforms. With that being said, it won’t be a piece of cake to build an e-commerce site. Launching a successful e-commerce website will require extensive coding skills. If you’d like some assistance with the launch of your e-commerce website, you can hire e-commerce developers from software development companies in India as they will have years of extensive experience in architect and coding e-commerce websites.
We hope you enjoyed this blog post!
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